Personal Branding Mistake #74: ZZZZZZZZ...

No one wants to open an InMail beginning with a generic subject line. Spice it up, get to the heart of why you’re reaching out, and put yourself in your connections shoes – what would make you open an InMail? 

Make your purpose clear and give your audience a reason to get involved. Keep the subject line under 6 words (thinking mobile, roughly 25-30 characters will fit in the subject line on their mobile browser). A short subject line ensures that mobile users see the entire line. Grab your audience’s attention by putting something in the subject line that relates to them. Use questions, lists and other engaging lines. Do your homework and make the message personalized to break through the clutter.

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