Personal Branding Mistake #73: LINK IT UP

There’s no better incentive to read a post than a catchy link. Paste links to interesting articles, personal sites and blogs. Make your readers stop scrolling and start clicking.

Great links are essential to audience engagement and action. Including a link in your update can increase engagement by 84%. The top 50 most engaging updates on LinkedIn include a link, image or video. Capitalize on audience curiosity and make this a best business practice. 50,000 links are shared every minute on Facebook. Actively engage your audience by prompting them with call to action links! Links will take your brand much further than text only posts.

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