"Telehouse engaged with Watermelon Social to develop a personal branding strategy for our direct sales team using the LinkedIn Sales Navigator tool. We needed a strategy that could integrate our THINK NEXT brand positioning and incorporate that on an individual basis. George and his team knew exactly what to do. The end result has been more profile views, more leads and more sales."

Sandra de Novellis

Chief Marketing Innovation Officer at Telehouse

 

George and his Watermelon Social team are doing a great job on my branding and outreach. They’re helping me stand out from the PGA crowd as a player coach. Part of their outreach involves packaging my coaching videos as The Rob Labritz Minute. They’ve also created The Rob Labritz Performance Golf Clinics to further expand my business. I highly recommend George and his team as awesome partners.

Rob Labritz

PGA Golf Professional | Director of Golf at GlenArbor Golf Club

Why Personal Branding Matters

Are you a purple cow in a field of brown cows? Do you have a clear brand promise that differentiates you from your peers? Are you breaking through the social media clutter: 500 million LinkedIn users 1 you? Does your branding deliver a consistent message across all communication platforms? Is your personal branding integrated with your business branding? Are members of your executive and sales teams on board? Is your branding a corporate asset? We can help you say yes to these questions.

Why Social Selling and Content Marketing Matters

the buyer's decision-making process has changed

Social selling is about leveraging your professional social network with thought leadership content to find the right prospects, build trusted relationships, and achieve your sales goals. Social selling enables better lead generation and eliminates much of the need for cold calling. Building and maintaining relationships works best when prospects land on promise-based branded profiles. Social selling works best with professional social networks like LinkedIn that you and your prospects know and trust.

Own your brand by supporting it with thought leadership content. Post and blast regularly to your personal network, write articles, do interviews, be active in industry discussions, publish whitepapers and more on topics of interest to your target audience. Become a resource for your network that nurtures brand loyalty, top-of-mind awareness and engagement.

 

Your Social Network Is Your New Channel

Leverage a vast network of influencers

LinkedIn -- 440 million users, estimated 2 billion in 2017

Twitter -- 316 million monthly active users, 500 million tweets per day

Work

PERSONAL BRANDING: corporate teamSSENIOR PROFESSIONALS

 

15 Reasons To Invest In Your Brand

Personal Branding Mistake #1: Not Having A Brand Promise

  People buy from people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again! LEARN MORE about the 15 reasons to invest in your brand.

 

People buy from people. Always have, always will. That’s why the phrase “it’s not what you know it’s who you know” is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don’t need a personal brand? Think again!

LEARN MORE about the 15 reasons to invest in your brand.

  Believe it or not, most senior professionals don’t have a brand promise. Big opportunity lost. A personal brand is not a portrait or a tagline (although it may include these). A brand is not a biography or a website (although it may be expressed in these). A brand is a promise you can keep … a benefit to your audience that is understandable, believable, delivers superior value and differentiates you from your peers... LEARN MORE about why personal branding matters.

 

Believe it or not, most senior professionals don’t have a brand promise. Big opportunity lost.

A personal brand is not a portrait or a tagline (although it may include these). A brand is not a biography or a website (although it may be expressed in these). A brand is a promise you can keep … a benefit to your audience that is understandable, believable, delivers superior value and differentiates you from your peers...

LEARN MORE about why personal branding matters.


Talk to us and we'll talk to you about your brand -- and how we can help you tell your story.

Ask us about our complimentary personal branding and social selling assessment.