LinkedIn Outreach

Personal Branding Mistake #31: A FRIEND IN NEED IS A FRIEND INDEED

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You need your connections and they need you too. Don’t hesitate to give appropriate endorsements or recommendations. They may just want to return the favor. 

Did you know that 35% of LinkedIn users access the site daily? Stay in touch, recommend and nurture your connections. There are over 1 billion LinkedIn endorsements making their profiles 4X more likely to be viewed. The more endorsements you make, the more you will receive and the more attention you will get. So get on the endorsement band wagon!

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Personal Branding Mistake #39: SO YOU HAVE STAGE FRIGHT?

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You should always be looking for opportunities to discuss, speak and publish what you know best. Answer questions about what you do, step up when you’re invited to speak publicly and don’t fear the spotlight.

It’s time to get active. The best time to post and do outreach on LinkedIn is Tuesdays through Thursdays around noon or between 5pm and 6pm. Your LinkedIn profile is also 5X more likely to be viewed if you join and are active in discussion groups. Hiring managers are looking at your profile during those high traffic times to get a feel for who you are and why you are different and better than your peers. They also look at your social media profile to find out if you fit in the company culture. Showcasing your skills and brand personality provides your audience with a sense of who you are. Don’t be afraid to promote your brand, your next opportunity is just around the corner. 

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Personal Branding Mistake #96: NOT MAKING RECOMMENDATIONS A PRIORITY

Endorsements are great, but any friend or peer can quickly click a button to endorse you. Recommendations however, require thought and time, and create credibility. Do you have good recommendations for your personal brand? 

Endorsements are important because they help LinkedIn members build their professional profiles and make them 4X more likely to be viewed. However, recommendations are an even more powerful why to build brand value. LinkedIn makes the recommendation process simple: Ask your connection to search for your name on LinkedIn. When your profile appears, tell them to click the “message” tab near the top of your profile. In the drop down menu, they should choose “recommend” and from there they can write a recommendation. Don’t be shy. Ask for recommendations to strengthen your profile.

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