Leveraging Your Connections

Personal Branding Mistake #31: A FRIEND IN NEED IS A FRIEND INDEED

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You need your connections and they need you too. Don’t hesitate to give appropriate endorsements or recommendations. They may just want to return the favor. 

Did you know that 35% of LinkedIn users access the site daily? Stay in touch, recommend and nurture your connections. There are over 1 billion LinkedIn endorsements making their profiles 4X more likely to be viewed. The more endorsements you make, the more you will receive and the more attention you will get. So get on the endorsement band wagon!

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Personal Branding Mistake #91: IT'S NOT ABOUT WHO YOU KNOW, BUT WHO THEY KNOW

Second and third degree connections are critical to advancing your career and spreading your personal brand message. Connect, communicate and collaborate.

First degree connections on LinkedIn are not the only ones that matter, in fact, second and third degree connections can be huge additions to your audience. 21.1% of LinkedIn users have between 500-999 first degree connections, so imagine how many second and third degree connections you can add to your network! Your second and third degree connections know people you don’t and are a great way to form new relationships. Find them and reach out.

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