Personal Branding Mistake #8: YOU'RE NOT ELEVATOR PITCH READY

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When opportunities arise, will you and your personal brand be ready? Knowing what your brand stands for and presenting it effectively is key for the perfect elevator pitch.

You never know when you may meet someone who has the potential to become a client or a meaningful asset to your business. Given this, it is absolutely essential that you’re ready to communicate your brand promise quickly and effectively at any given time. The average attention span of a person is 8.25 seconds, so the first few seconds of your pitch are crucial in capturing their attention. Some of the most meaningful professional interactions occur outside of the office when you least expect it. Know your brand promise inside out and deliver a consistent pitch to friends, family and business people. If you don’t have a clear brand message, then why would you expect anyone to get it? 

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