Personal Branding Mistake #7: YOU'RE NOT A PURPLE COW

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Are you standing out in the crowd? Do you know where you rank in LinkedIn searches? Do you have a personal brand that sets you apart from competitors?

Cows are boring. They are all look alike and do the same things. Be a purple cow, have a distinctive brand promise and stand out from the crowd. A personal brand that says why you are different and better is key to your success. Capitalize on your brand’s uniqueness by posting interesting, relevant and innovative content that will capture your audience and set your brand apart. Be exceptional - be a purple cow. Don’t be like the rest of your peers. It’s boring, and do you really want to be boring? 

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