Personal Branding Mistake #52: YOUR'E NOT FACING IT

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Is your Twitter avatar not a picture of you? Do you even have a Twitter avatar? It’s time to face it – faces matter and yours is missing. Just like LinkedIn, a photo of you is critical for a credible and concrete personal brand. 

Having a Twitter profile without a photo is pointless. Twitter pages with profile pictures have 10X more followers than those without. People retain 80% of what they see and only 20% of what they read so put a face on your brand. Don’t just stop there, Tweets with images receive 18% more click-throughs, 89% more favorites and 150% more retweets. Twitter is a great way to build your online brand imagery.

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