Personal Branding Mistake #51: YOU DON'T KNOW THE TWITTER TRUTH

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95% of marketers say they have generated business leads though Twitter. Don’t believe it? Revamp your personal brand with a sleek new Twitter profile and try it yourself!

Twitter is one of the primary platforms for engaging your audience and showcasing your personal brand’s value. Link clicks account for 92% of user interaction on Twitter, so tweet content that includes links to drive engagement. Consider including words in your posts that prompt action such as “Download” to increase clicks up to 13%. Don’t be afraid to actively drive attention by asking your audience to retweet. Tweets asking followers to “retweet” receive 12X higher retweet rates than those that do not. Include Twitter as part of your professional outreach plan. 

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