Personal Branding Mistake #5: YOU'RE NOT PROACTIVE

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Updating and tweaking your branding is not an annual event. It is a continuous process that accounts for shifts in your business and prospect targets. Don’t fall behind competition! 

Social media should never be passive. Updating your profile with captivating content keeps your audience engaged and maintains your brand’s relevance. Regularly posting about current events, news and original content strengthens your brand presence. Posts and shares with your network inspires and facilitates dialogue and engagement. It’s not enough to have a profile and news feed. There are a lot of lurkers out there – people who have an online profile but don’t do anything or engage in any meaningful way. 81% of LinkedIn users belong to at least one group and there are more than 200 conversations happening each minute across LinkedIn groups, so get involved! You have to work it. A proactive approach helps you stay ahead of the curve and your peers. 

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