You need like-minded people in your social network that can help you achieve your business goals. Say yes to invites and get out there and find them!
What is the point in having hundreds of connections on social media if they are not aligned with your brand and its value? 76% of LinkedIn members' primary use of the platform is for networking with other professionals. You want a network of like-minded people who share similar knowledge, experience and goals. Maintaining a network of these individuals gives you a great advantage over your peers. Sharing advice, ideas and content with your network benefits both your brand and theirs. Actively pursue these relationships by accepting invitations and initiating meaningful communication. Like-minded connections make social media work for you.
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