Your personal brand is not just about getting your name out there. It’s about controlling and attaching a brand promise to your name.
Getting your name out is key to personal branding success. However, your name alone means nothing if not clearly attached to your brand promise. What is the point of having professionals know your name if they don’t recognize your value? Get in the habit of attaching your name to your brand promise to win meaningful recognition from your network. Think about the relationship with Nike and “Just Do It” - it's been that way for years with a value in the billions.
LEARN MORE about why Personal Branding matters.