Personal Branding Mistake #84: IT'S ALL ABOUT YOU

Don’t forget the importance of the about page on your personal or business site. This is where you can tell your brand story in detail. Be descriptive and make sure it points to your brand promise.

Whether it’s your personal or business site, remember the “About” page is the most visited page. Make sure that you use this page to clearly tell your brand story. Present visitors with relevant details about your brand in a visually engaging way. Today’s web design technology and fast internet access allows for easy integration of video and multimedia elements to create a compelling visual story. Tell visitors in your ABOUT page why you are different and better than competition. And optimize your page for mobile as 80% of Internet users own a smartphone.

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