Personal Branding Mistake #83: NO PROFESSIONAL SITE

Unlike social pages you can completely control the content and design of your personal or business site. Your site allows the freedom you can’t have on social pages to create an optimized platform for engagement.

When you own your messaging platform you have complete control over the branding, content, layout, SEO, etc. If you don’t already have a professional site, create one now. Start with a brand promise and build support content to create a cohesive brand presence. 40% of all visitors will abandon a webpage if it takes too long to load.  Design your site so that it is completely optimized and loads quickly. Include links to your professional site on all of your social media platforms to build traffic.

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