When describing your personal brand industry be sure to avoid broad terms like marketing or technology. Develop a more precise niche that effectively conveys what you do.
Generic industry descriptions will not support your brand promise and will not help differentiate you from the crowd. Remember the 80/20 rule: 8 of 10 readers read your headline copy but only 2 of 10 read your entire profile. Stay industry specific from the top down to support your brand.
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