Personal Branding Mistake #78: 3 - IT'S A MAGIC NUMBER

Listing three areas of expertise on LinkedIn has been shown to be an effective way to expand your business opportunities. Too many areas can overwhelm your audience, and too few can diminish your brand credibility. 

Members who list skills on their LinkedIn profiles receive an average of 13 times more profile views than those who don’t. While you can have up to 50 skills displayed, 3 is the optimum number to list. Too many skills give the impression that you’re a generalist not a specialist. Not what you want to support your brand promise.

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