Personal Branding Mistake #58: DON'T BE A BULLY

If you don’t have anything nice to say, don’t say it at all. Poor behavior on social media means a poor perception of your personal brand. Don’t be rude, play nice.

Your online reputation is critical to building your brand. Using inappropriate language, making rude comments or posting opinions on highly sensitive topics can hurt your brand. 35% of recruiters have rejected a candidate because of online slander. 26% of employers react negatively to overly religious posts and 18% react negatively to political posts. Keep your online presence professional and appropriate. Your brand will thank you for it.

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