Personal Brand

Personal Branding Mistake #24: WATCH YOUR BACK!

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Although a great profile picture is key to your personal brand, don’t forget about the imagery directly behind it. Incorporating some background art is an easy way to harmonize the look and feel of your brand and support your promise. 

Visuals are the most engaging type of content on social media. For instance, adding a photo URL to a tweet can boost your engagement by more than 25%. Video works even better as an engagement device. Approximately 40% of online users have a better and more favorable response to outreach when visuals are used over text. Visuals are processed 60,000 times faster by the brain than text. LinkedIn, for instance, offers great opportunities to customize your personal brand with background, portrait and downloadable visuals throughout your profile. It’s said that people are not reading these days. Make it easy on your visitor and boost your profile with visuals. 

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Personal Branding Mistake #27: YOU'RE TIME-TRAVELING

Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. Creating professional connections on social media. 100 personal branding mistakes. Best personal branding practices. What is a personal brand? Branding yourself. How to brand yourself on social media. Differentiating yourself on social media. Engaging your audience on social media. Personal branding on LinkedIn. Personal branding on Twitter. Personal branding on Facebook. LinkedIn professional network. Connections on LinkedIn. Expanding your LinkedIn connections. Communicating your brand. Communicating your brand promise.

Make sure your picture is relatively up to date. You looked great in your high school yearbook photo, but employers want to hire you, not your seventeen year-old self.

Think about it this way, would you put a baby picture in your LinkedIn profile? Keep it current and keep it real. Don’t surprise people when you finally meet them in person by not having them recognize you. Misrepresenting your portrait is bad for your brand and bad for business. 43% of all professionals found new business connections via LinkedIn. Keep their trust and don’t time travel.

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