Facebook is a platform built for business and pleasure. You can find your friends and you can find business. Create a professional Facebook page for business. Keep it separate from your personal page and add content for professional outreach. Don’t forget the reach of Facebook – everyone has it. Use this to your advantage.
Although Facebook is primarily known as a social networking platform, it is also a vital asset for building your professional brand. Facebook reaches 1.44 billion active monthly users, which is the equivalent of 15% of the world’s population. 70% of Facebook user’s engage daily which represents a great opportunity for your brand. Regularly checking, posting and engaging with your audience on this platform are critical to establishing your brand. Take full advantage Facebook, be proactive and post post post!
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