So you want to transition into a new field or career? Make sure the content on your profile builds a connection between where you are and where you want to be. Make your transition happen with a strong brand promise.
Live in the present, create content for the job you want, not for the job(s) you had but make a strong connection between the two. 50% of LinkedIn users have a Bachelor’s or Graduate degree, so make sure you link your education to a strong brand promise to build value for potential employers. Consider making that link come to life in a video. It’s 50X easier to get a video to rank on the first page of a Google search than any other content.
LEARN MORE about why Personal Branding matters.