Don’t be a slave to social media; make it work for you instead. Have it serve as a platform to leverage your brand and increase awareness. You want to build an audience, not a platform of gifs and memes to distract your connections from the service you provide.
LinkedIn powers 50% of the world’s hires, so make sure your audience knows your brand promise and its value. Represent that promise with relevant text, documents, visuals and links. LinkedIn’s power is in professional connections, so keep your professional profile focused and clear of personal information. Puppies work great on Facebook, not so great on LinkedIn.
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