Personal Branding Mistake #23: YOU'RE ANOTHER BLUR ON THE SCREEN

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Don’t underestimate the importance of a good headshot. A profile picture that's clear and professional can give you character and credibility  – not to mention 11x more engagement.

Happy faces come off as more trustworthy and likeable. Chemistry is everything in business so why not start with a friendly portrait on your social platforms. Keep in mind that people remember only 20 percent of what they read and 10 percent of what they hear, but retain 80 percent of what they see. Visuals matter when it comes to social media so keep your content interesting to keep it working hard for you.

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