Personal Branding Mistake #21: YOU'RE NOT PROVIDING THE "SAILS" FOR YOUR PERSONAL BRAND

Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. Creating professional connections on social media. 100 personal branding mistakes. Best personal branding practices. What is a personal brand? Branding yourself. How to brand yourself on social media. Differentiating yourself on social media. Engaging your audience on social media. Personal branding on LinkedIn. Personal branding on Twitter. Personal branding on Facebook. LinkedIn professional network. Connections on LinkedIn. Expanding your LinkedIn connections. Communicating your brand. Communicating your brand promise.

So you’ve developed your brand promise… But is this promise backed up by your brand story? Does it support your brand as different and better than the competition? 

A great brand is supported be a great story. Don’t make a promise without a solid rationale behind it. Having relevant content with important keywords reinforces your brand promise and increases the number of viewers of your profile. Those views are important to your professional success. A recent survey showed 93% of professionals use social media for business. And 34% say they have generated leads using LinkedIn and Twitter. So make sure that the story you’re sending to your professional audience reinforces your brand. 

LEARN MORE about why Personal Branding matters.