Personal Branding Mistake #18: YOU'RE A LITTLE STIFF

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Professional profiles are important, but your social pages shouldn’t read like resumes. You want to communicate with your audience not confuse them by being overly academic. Be clear and creative. 

Social media profiles are not resumes. Don’t make them look like one or read like one. It’s about your brand promise and your brand story. Experience counts as support for your branding, use it that way and stay away from the resume. Social media is effective because it’s social and interesting. If you do it right and it’s a job you’re looking for, you’ll have plenty of time to show your resume. Having a profile filled with experience, academic accomplishments and recommendations is good if it points to your branding. If not, your connections will not see it as relevant and may not be engaged. Showcase your creativity by presenting your brand in a manner that is socially appropriate and innovative. Spice up your social media platforms with visuals, as 65% of social media audiences are visual learners. Think about it as a party conversation. Would you read someone your resume or would you tell them a story? Bet they would rather hear a story!

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