Personal Branding Mistake #97: PERSONAL BRANDERS BEWARE!

Don’t forget who you're talking to in your outreach. What you find funny may be obnoxious or offensive to someone else. Keep your personal brand PG and friendly.

While you may maintain a network of like-minded individuals, not everyone thinks the same way as you do so keep it clean. 93% of recruiters using LinkedIn say candidate interactions and posts must be appropriate and applicable. Stay away from controversial topics such as politics and religion. If you question whether a certain visual or article could be interpreted as offensive, don’t post it. Eliminate all risk damaging your brand’s value and play it safe.

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