There’s a lot you can do with a basic LinkedIn profile and a free website template. Assess your business needs before you go crazy buying different packages and plug-ins. Know what you need to promote then use the right tools.
Building your personal brand doesn’t mean you have to spend big bucks on premium services. One of the primary reasons users buy premium LinkedIn is for InMail and expanded Profile Views. However, if reaching out to connections is not one of your brand’s objectives then InMail may not be essential. In 2014, 81% of LinkedIn users used the free version of the platform. Your LinkedIn profile grows naturally each time you add a new skill, accomplishment, share content or engage in other types of LinkedIn activities.
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