As you’re developing content for your social pages, make sure you’re using targeted internal and external content. Use outside sites, forum pages and industry publications to get a sense of what information your audience really wants.

Prior to posting content make sure you know exactly what type of information will engage your audience. Do some Internet research; look at the questions your viewers are asking, the problems they are struggling with and the solutions they are searching for. Check out the companies and topics that your audience follows, likes or retweets in order to get a clear sense of what interests them. 2 million blog posts are written a day, so make sure your audience will take the time to read yours by posting relevant content. Don’t forget to include visuals and videos in your content as they get 64.9% more shares than text only.

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