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Watermelon Social

Our Story
Watermelon Social
Team
Testimonials
Client References
Services
Work
Corporate Teams
Senior Professionals
Content Marketing
Corporate Branding & Digital Marketing
Resources
Watermelon Social 2024
How Watermelon Social Works
Brand Promise Paper
Personal Branding and Social Selling Survey
100 Personal Branding Mistakes
LinkedIn Optimization Guide
Posts
Stephan Partners
Golf Brands Group
Contact
George Stephan
July 29, 2015
Personal Branding Agency, Social Media, Personal Branding, Digital Marketing, Content Marketing, Branding

Personal Branding Mistake #68: FINDING YOUR SOCIAL SWEET SPOT

George Stephan
July 29, 2015
Personal Branding Agency, Social Media, Personal Branding, Digital Marketing, Content Marketing, Branding

You already know not to post too much professional content. So how should you post? When you’re building posts think value-oriented content. This mindset fosters new relationships and gets to the heart of you and your personal brand.

The content you post online should be brand driven. Post interesting content that supports your brand promise and story. Try to post content that evokes awe. According to LinkedIn, out of the top 10,000 shared articles and posts on the web, approximately 25% evoked awe from viewers. Content containing video, lists and infographics receive more than average views than other content types. Don’t be afraid to mix and match, integrate visuals with your text and show your audience your value in an engaging format.

LEARN MORE about why Personal Branding matters.

Tagged: Personal Branding Mistakes, Brand Promise, Watermelon Social, 100 Personal Branding Mistakes, Social Selling, Social Media Accounts, Social Media Account Content

Newer PostPersonal Branding Mistake #67: GET GROUNDED
Older PostPersonal Branding Mistake #69: YOU THOUGHT WRONG!
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