How businesses brand and sell to other businesses has undergone significant change. The first meeting is now not a meeting at all, but a prospect looking at a company's leadership or sales team on LinkedIn and other social media platforms. Thought leadership posts and email outreach to professional networks encourage further contact and are rapidly making business growth personal. Watermelon Social was founded to leverage this change.

“George and his Watermelon Social team are doing a great job on my branding and outreach. They’re helping me stand out from the PGA crowd as a player coach. Part of their outreach involves packaging my coaching videos as The Rob Labritz Minute. They’ve also created The Rob Labritz Performance Golf Clinics to further expand my business. I highly recommend George and his team as awesome partners.”

Rob Labritz

PGA Golf Professional | Director of Golf at GlenArbor Golf Club

"Telehouse engaged with Watermelon Social to develop a personal branding strategy for our direct sales team using the LinkedIn Sales Navigator tool.We needed a strategy that could integrate our THINK NEXT brand positioning and incorporate that on an individual basis.George and his team knew exactly what to do. The end result has been more profile views, more leads and more sales."

Sandra de Novellis

Chief Marketing Innovation Officer at Telehouse

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Why Personal Branding Matters

Are you a purple cow in a field of brown cows? Do you have a clear brand promise that differentiates you from your peers? Are you breaking through the social media clutter: 700 million LinkedIn users 1 you? Does your branding deliver a consistent message across all communication platforms? Is your personal branding integrated with your business branding? Are members of your executive and sales teams on board? Is your branding a corporate asset? We can help you say yes to these questions.

Why Social Selling and Content Marketing Matters

the buyer's decision-making process has changed:

Social selling is about leveraging your professional social network with thought leadership content to find the right prospects, build trusted relationships, and achieve your sales goals. Social selling enables better lead generation and eliminates much of the need for cold calling. Building and maintaining relationships works best when prospects land on promise-based branded profiles. Social selling works best with professional social networks like LinkedIn that you and your prospects know and trust.

Own your brand by supporting it with thought leadership content. Post and blast regularly to your personal network, write articles, do interviews, be active in industry discussions, publish whitepapers and more on topics of interest to your target audience. Become a resource for your network that nurtures brand loyalty, top-of-mind awareness and engagement.