http://www.watermelonsocial.com/100personalbrandingmistakes daily 0.75 2016-02-22 http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-1 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1442853482617-XZLF55CEB71HJBSYO908/watermelon_social_personal_branding_mistake_1 100 Personal Branding Mistakes - Personal Branding Mistake #1: NOT HAVING A BRAND PROMISE Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. 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Communicating your brand. Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-3 monthly 0.5 2016-01-04 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1444072885309-AF762DQ7ZFFKGNTW6J2F/personal_branding_mistake_3 100 Personal Branding Mistakes - Personal Branding Mistake #3: LACK OF FOCUS Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-5 monthly 0.5 2015-10-16 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1444074441809-UHJGZ8J8ZITXJQIRZ5OH/personal_branding_mistake_5 100 Personal Branding Mistakes - Personal Branding Mistake #5: YOU'RE NOT PROACTIVE Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-7 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1444420404713-UZWHEYJZDHF3S3IJE7MC/personal_branding_mistake_7.jpg 100 Personal Branding Mistakes - Personal Branding Mistake #7: YOU'RE NOT A PURPLE COW Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-9 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1456161302087-JR37Q7HTMC68X49SFNSB/personal_branding_mistake_9 100 Personal Branding Mistakes - Personal Branding Mistake #9: YOU'RE TOO PERSONAL! Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-11 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1444422159943-ZBAIUFW4JAOJ3URDSX7U/pbm_11.jpg 100 Personal Branding Mistakes - Personal Branding Mistake #11: YOU'RE NOT ENGAGING YOUR STRENGTHS Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-13 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445614099039-4XHW8YVHN16GLP2IG2L9/personal_branding_mistake_13 100 Personal Branding Mistakes - Personal Branding Mistake #13: BRANDING MEANS GETTING YOUR NAME OUT THERE Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-15 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445614680908-5RYM3GHEBANOZJQPX9VJ/personal_branding_mistake_15 100 Personal Branding Mistakes - Personal Branding Mistake #15: WEAK NETWORK Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-17 monthly 0.5 2015-11-01 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445615232557-EFO28Y5MDCCQRYKNSWKZ/personal_branding_mistake_17 100 Personal Branding Mistakes - Personal Branding Mistake #17: YOUR ELEVATOR PITCH MAKES EYES GLAZE OVER Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-19 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445616141481-AA0USV3XQPMM2VARP232/personal_branding_mistake_19 100 Personal Branding Mistakes - Personal Branding Mistake #19: YOU DON'T HAVE A CLEAR BRAND PROMISE Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-21 monthly 0.5 2016-02-22 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445616714819-125E4IIHFWEKXJRK67EE/personal_branding_mistake_21 100 Personal Branding Mistakes - Personal Branding Mistake #21: YOU'RE NOT PROVIDING THE "SAILS" FOR YOUR PERSONAL BRAND Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-23 monthly 0.5 2016-04-11 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445617801417-HP70YPALLE22556ADMUN/personal_branding_mistake_23 100 Personal Branding Mistakes - Personal Branding Mistake #23: YOU'RE ANOTHER BLUR ON THE SCREEN Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Communicating your brand promise. http://www.watermelonsocial.com/100personalbrandingmistakes/personal-branding-mistake-25 monthly 0.5 2015-11-17 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445619702514-YJ9YNRECPYBCUH1KSTFL/personal_branding_mistake_25 100 Personal Branding Mistakes - Personal Branding Mistake #25: WHY SO SERIOUS? Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. 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Leader in personal promise-based branding. NYC personal branding agency. NYC social selling agency. Branding. Personal branding. Digital marketing. Social media. Personal brand story. Online branding. Social selling. Promise-based branding. Brand promise. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Social media for business. Building business for your personal brand. Creating professional connections on social media. What is a personal brand? How to brand yourself on social media. Differentiating yourself on social media. Engaging your audience on social media. Communicating your brand. Communicating your brand promise. http://www.watermelonsocial.com/corporatebrandingdigitalmarketing daily 0.75 2015-10-01 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1442439186571-MR5F93G17EHX7REENA03/watermelon_social_stephan_partners_branding_digital_marketing Corporate Branding & Digital Marketing Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal and corporate branding integration. Personal branding content. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. http://www.watermelonsocial.com/reasonstoinvest daily 0.75 2016-04-26 http://www.watermelonsocial.com/references daily 0.75 2017-12-04 http://www.watermelonsocial.com/testimonials daily 0.75 2020-02-27 https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1500573272778-UFKNVGQVJE63CT4A8LV4/image-asset.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1500573185764-4AZ56ZGJQZJ1AVYBUPAR/watermelon_social_reed.jpg Testimonials https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1500573301635-EP6BJW61ALKHXRIUTAJD/john_gilmore_gilmore_brands_watermelon_social_brand_promise Testimonials https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1582846246965-MB4F7YX7IIC1BPVVL3H5/image-asset.jpeg Testimonials https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1500573326771-B6TMMQSD5XNMMR9RSKLX/bob_perkins_sharp_arrow_consulting_watermelon_social_brand_promise Testimonials https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1445615304014-VTAUSDUPCOZOA96J7MYA/hello_watermelon_social_personal_branding_social_selling.jpg Testimonials Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. Social media for business. Building business for your personal brand. Creating professional connections on social media. What is a personal brand? How to brand yourself on social media. Differentiating yourself on social media. Engaging your audience on social media. Communicating your brand. 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Communicating your brand promise. Branding yourself. How to brand yourself on social media. Differentiating yourself on social media. Engaging your audience on social media. Creating professional connections on social media. Personal branding on LinkedIn. Personal branding on Twitter. Personal branding on Facebook. Building business for your personal brand. LinkedIn network. LinkedIn professional network. LinkedIn sales navigator. Connections on LinkedIn. Expanding your LinkedIn connections.   https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1442433892093-MEE5TYFK4EROUNA7OWQ5/social_media_networks_stats_social_selling Social Selling Watermelon Social. Stephan Partners. Personal branding and social selling. Personal branding for professionals. Personal branding for professional athletes. Sales team branding. C-suite branding. Online branding. Social selling. Social selling vs. cold calling. Personal branding for social media. Social media for business. 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Personal Branding and Content Marketing Sandra de Novellis. Telehouse. Sales team branding. C-suite branding. Personal and corporate branding integration. Personal branding and social selling. Personal branding for professionals. Personal branding for social media. Online branding. Social selling. Differentiating yourself on social media. Creating professional connections on social media. Engaging your audience on social media. Connections on LinkedIn. LinkedIn network. LinkedIn sales navigator. Communicating your brand. Communicating your brand promise. Delivering your brand promise. Brand promise. Promise-based branding. https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1442424401828-FN5E24H8GIG11199XTM8/watermelon_social_stephan_partners_work Watermelon Social - Personal Branding and Content Marketing Watermelon Social. Stephan Partners. NYC personal branding agency. NYC social selling agency. George Stephan. Branding. Digital marketing. Social media. Online branding. Social selling. Personal branding and digital marketing. Personal branding and social selling. Personal branding for social media. Personal branding for professionals. Personal and corporate branding integration. Personal branding content. Sales team branding. C-suite branding. Leader in personal promise-based branding. Promise-based branding. Brand promise. https://images.squarespace-cdn.com/content/v1/55f97b7de4b0ac1e5c692ee9/1443649738594-9LO4NMSJLMSOFAKKY3JW/100_personal_branding_mistakes.jpg Watermelon Social - Personal Branding and Content Marketing Believe it or not, most senior professionals don’t have a brand promise. Big opportunity lost. A personal brand is not a portrait or a tagline (although it may include these). A brand is not a biography or a website (although it may be expressed in these). A brand is a promise you can keep … a benefit to your audience that is understandable, believable, delivers superior value and differentiates you from your peers... 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