Personal Branding Mistake #50: YOU FORGOT YOUR TWITTER "BUSINESS CARD"

Don’t have a Twitter avatar and completed bio? A profile without a personal brand is like going to a meeting without a business card. Forgetting your business card may make for a sad ending – no business! 

80% of world leaders use Twitter so make sure you are a leader in your field by having a complete and solid profile to actively engage your audience. Tweets with image links receive 2X the rate of engagement of those without. The average number of tweets sent per day is 3, as user engagement slightly decreases after the third post. After LinkedIn, Twitter is the platform of choice for CEO’s. Add it to your business card.  

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Personal Branding Mistake #53: NO MANNERS

Make sure to say please when you want to connect, and thank you when you receive an invitation. Manners matter in the digital world. Good manners can get the conversation going!

Using good manners in all online interactions is an important best practice. Simple things such as “Please” and “Thank you” go a long way in the digital world. Just because conversations are brief doesn’t mean your manners should be. Be polite and be professional. With 93% of recruiters looking at your social media platforms be on your best behavior at all times. 

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Personal Branding Mistake #54: SILENCE IS NOT GOLDEN

Before you join a group, check to make sure its members are active and discussing. A silent group isn’t a group worth joining. Get your personal brand going by joining highly active groups.

Build brand awareness by joining and participating in LinkedIn discussion groups. With 1.5 million LinkedIn groups, there are plenty of options to choose from. Join groups that open up meaningful relationships and opportunities. 81% of LinkedIn users belong to at least one group. And 40% of all social media users socialize more online than they do face-to-face. Do lots of first online meetings to connect with those individuals you normally wouldn’t. Participating in group discussions is a great way to grow and optimize your brand. 

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