Personal Branding Mistake #7: YOU'RE NOT A PURPLE COW

Are you standing out in the crowd? Do you know where you rank in LinkedIn searches? Do you have a personal brand that sets you apart from competitors?

Cows are boring. They are all look alike and do the same things. Be a purple cow, have a distinctive brand promise and stand out from the crowd. A personal brand that says why you are different and better is key to your success. Capitalize on your brand’s uniqueness by posting interesting, relevant and innovative content that will capture your audience and set your brand apart. Be exceptional - be a purple cow. Don’t be like the rest of your peers. It’s boring, and do you really want to be boring? 

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Personal Branding Mistake #28: NOT TAKING ADVANTAGE OF OUR PERSONAL BRANDING ASSESSMENT

Great personal branding starts with an assessment of how you stack up to competition. Do you stand out from the crowd? Check out our complimentary personal branding assessment.

Personal branding is all about your promise, what makes you different and better than competition. It’s tough to have a unique brand promise without a competitive audit. Stand out from the 97% of business executives who use LinkedIn. 43% of employers hired a candidate because they were creative on social media. Harness your creativity and show your audience why you are different and better than your peers; Be a purple cow in a field of brown cows.

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